Personalization and 4 Other Great Superpowers of Marketing Automation
Gone are the days when marketers centered their universe around batch-and-blast emails to the entire database. In today’s world, we juggle multiple messaging channels and digital properties, while also wrangling communications from other [select all that apply: business units/regions/departments/teams/brands] within our own organization. Modern marketing automation is here to help.
Join Mautic CTO and Founder, David Hurley, to learn how you can take advantage of the power of marketing automation to drive your business forward. Attendees will hear about:
- Personalizing messages across channels
- Aligning a content strategy to your buyer’s journey
- Optimizing the effectiveness of your campaign tactics
- Using actionable data to inform decisions
- Creating a seamless digital experience for your audience