Amplifying Discoverability & Engagement with Your Search Audience Data

It starts with a few simple questions that almost no business has a firm grasp on answering: 

How many searches occur each month that relate to our product or service? 
How much of this do we currently have coverage in organic and paid? 
What’s the upside and how do we best proceed? 

This session delves into the process of intelligently quantifying a prospective search audience and the power these developed insights bring to an organization’s approach to organic search and content strategy. Lastly, we will examine how better upfront analysis leads to clearer decision making and driving more effective action geared towards a stronger presence in online discoverability and engagement.